REALM | CUPORTFOLIO

Client

Realm Skincare

REALM SKINCARE

Realm Skincare is a culmination of results-driven formulations and ingredient integrity, crafted with both efficacy and safety in mind. Designed under the guidance of medical professionals, each product is formulated using clinically backed active ingredients proven to address a wide range of skin concerns, including hyperpigmentation, melasma, sun damage, acne, and premature aging.

Industry

Beauty

Service

Branding

Art Direction
Packaging

Digital Media

Lightweight, hydrating, oil-free, natural Zinc and Titanium sunscreen for the face and body.

Non-nano non-tinted. Pregnancy and kids safe. Medical-grade, clinically proven formula.

Challenge

Realm Skincare, a medical-grade product line, needed a full brand development strategy to communicate its science-backed ingredients and broad safety appeal, including for pregnant women and children.

Deliverables

Brand strategy, positioning & naming
Logo design & identity system
Packaging & label design
Digital content for web & social

Solution

I built this brand out, starting with the name exploration and extending to a refined visual system that communicates renewal, trust, and clinical integrity. The logo featured gradient tones symbolizing skin transformation, with a modern crown to convey empowerment.

Realm Skincare’s launch generated strong early traction, with clinicians and patients praising the clear, trustworthy design and messaging. Digital engagement exceeded initial expectations within the first quarter post-launch.

Impact

Metrics & Results

Product launch sold out initial inventory within 6 weeks

Digital engagement grew 3.5x in Q1 post-launch (based on likes, saves, and comments on branded posts)

24% of customers were repeat buyers within 90 days

The email opt-in list grew by 57% following website launch with branded visuals.

BRANDING & PACKAGING

Following a strategic name ideation process, a refined logo was developed to symbolize skin renewal, featuring gradient tonal typography that seamlessly transitions into a modern crown, evoking transformation and elevated confidence. This core identity was expanded into a comprehensive visual system, including custom iconography and a detailed style guide outlining logo usage, color palette, and typographic direction. The visual framework was then applied across packaging materials, encompassing label and box designs, as well as supporting promotional collateral. Final assets were professionally photographed and optimized for omnichannel marketing efforts, ensuring cohesive brand representation across digital and physical touchpoints.

Healthy skin is within the realm of possibility. This was the ideation behind Realm Skincare. These products were developed for all ages and demographics to address many skin concerns, including sun protection, melasma pigmentation, rejuvenation, and acne. Realm Skincare products are formulated without harmful ingredients that could impact the skin or internal systems. Many products on the market offer two primary options: products with healthy ingredients but limited effectiveness or highly effective formulas containing harmful chemicals. This gap led to the development of a skincare line to address concerns without compromising safety. Realm Skincare was launched after years of research and testing in carefully formulated products. It is a safe and effective product for pregnant and breastfeeding women and children.

DIGITAL MEDIA

E-Commerce:

Homepage & Landing Pages: Designed clean, conversion-optimized layouts that reflected the brand’s clinical sophistication while remaining approachable. Each page emphasized key product benefits, ingredient transparency, and user education. Product Pages: Created a modular content structure featuring before-and-after imagery, dermatologist-endorsed highlights, and concise copy blocks explaining each formulation’s science-backed ingredients. Mobile Responsiveness: Ensured all designs were fully responsive and mobile-first, improving the customer experience and aiding cart completion rates on all devices. Subscription & Replenishment: Designed custom UI components to promote subscription options, skincare regimens, and reordering tools to support retention.

Social Media:

Instagram & Facebook: Established a flexible visual language for content, balancing promotional campaigns, skincare tips, ingredient spotlights, and UGC-style posts to build community and engagement. Campaign Creative: Produced assets for new product launches and seasonal promotions. All visuals maintained a clean, clinical aesthetic, using a muted color palette and modern typography consistent with the brand’s identity. Ad Creatives & Story Templates: Delivered static and animated assets for paid campaigns on Instagram and Meta Ads Manager, designed to highlight product efficacy and drive traffic to key landing pages. Highlight Icons & Story Templates: Created branded iconography and editable story templates to maintain consistency across social highlights and promotions.