BRANDING & BRAND IDENTITY
Developed Brand Identity with strategic planning based on company history and values, competition, and offerings to capture the essence of each brand through voice and visual direction. Asset creation encompasses logo, icon, and favicon development, as well as brand guidelines and branding materials.
ZEPHYR LOUNGE & LISBOA
Through the luxury cruise line Atlas Ocean Voyages, I developed two brand extensions: Zephyr Lounge, a relaxing atmosphere featured on the aft deck of AOV's World Traveller yacht, and Lisboa, a fine-dining, Portuguese-influenced restaurant also located on their World Traveller yacht.
Deliverables included name ideation, mood boards, logo designs, brand colors, and font selection to harmonize with AOV's branding. Additionally, supporting brand icons and renderings were created for marketing materials.
The vision for Atlas Ocean Voyages was conceived in Portugal, with elegant main restaurants to pay homage to that heritage, with Madeira aboard World Voyager, Lisboa aboard World Traveller, and Porto on World Navigator.
BRAND VISION
Create a new, intimate yacht-style cruise brand defined by a community of spirited individuals with an unbounded lust for life.
BRAND MISSION
Provide a superior, inclusive, small-ship cruise vacation that deliver larger than life experiences in bucket list destinations.
BRAND VALUES
∞ Fun ∞ Passion ∞ Discovery ∞ Customer Centric ∞ Teamwork ∞ Integrity ∞ Spirited Friendly Service ∞ Wellness Safety ∞ Environment
PIER HOUSE
Pier House, formally "The Pier House," was a fine dining restaurant rebranded to fit into a Bohemian-style neighborhood. After shortening the name to Pier House, I created a relaxed yet versatile logo and icon with a floating sun to represent a beachside aura. This branding was applied to promotional pieces, signage, print, and packaging materials.
PRINT & PACKAGING
Coaster design and menu layout with branded colors to complement the new interior of Pier House.
SPECIALTY SIGNS
The former outdoor signage for The Pier House was barely noticeable and discreet, with a small logo on the side of their white awning.
With the renovation of this restaurant, the storefront sign broadly displays Pier House over dark wooden shingles, to be seen from street and beach views. A corner sign was also created for people moving south on Venice Boulevard. These signs light up for additional visibility at night.
SHARECLE
Brand Identity and marketing materials for Sharecle, an interoperable platform for externally sourced third-party data. They offer monetization opportunities by making your data accessible on more platforms for easy access to data buyers.
Sharecle empowers companies and their partners to more effectively connect, manage, and leverage data to elevate customer experiences and drive more valuable business outcomes. Their interoperable platform provides end-to-end addressability for brands, agencies, and publishers. With a neutral and open approach, clients can choose the best-in-class partners and technologies tailored to their unique requirements.
PLATINUM TRIANGLE
Branding for the real estate group Platinum Triangle. Established positioning, attributes, logo design, brand colors, and fonts with complementary icons, brushed stainless steel business cards, and digital media, including website layout for desktop and mobile.
Platinum Triangle is a luxury real estate group based in Los Angeles, California. They sell and rent commercial and residential properties predominantly in Southern CA.
SAFE STATIONS
Brand Ideation, logo, icon, and application development for Safe Stations, a merchant providing contactless temperature detection and ultraviolet cleaning technologies for venue operation safety in public spaces.
Safe stations launched during COVID-19 to provide contactless temperature detection and ultraviolet cleaning technologies for venue operation safety in public spaces, including restaurants, medical facilities, schools, public transit, and fire departments.
REALM SKINCARE
Healthy skin is within the realm of possible. This was the ideation behind Realm Skincare. For all ages and demographics, these products were developed to address many skin concerns, including sun protection, melasma pigmentation, rejuvenation, and acne. The logo represents renewed skin with gradient tonal letters leading into a crowned new you. Additional packaging materials include label and box designs.
Realm Skincare is a culmination of results-driven skincare and ingredient integrity. It is effective enough to be recommended by Medical professionals yet safe enough to be used by pregnant and breastfeeding women or children.
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