HERVE LEGER

Hervé Léger is a French fashion house known for its bandage dresses and gowns, which are knitted rather than woven. The brand was founded in 1985 by designer Hervé Peugnet, who was influenced by the body-conscious trends of the 1980s. Here's some more information about Hervé Léger. The brand's signature bandage style is tight-fitting and body-conforming and is made from multiple thin strips of cloth sewn together. The brand uses eco-friendly recycled yarns in its clothing, and many celebrities have worn Léger designs, including Beyoncé, Kate Hudson, and Lady Gaga.

Industry

Fashion

Service

Digital Media
Print Media

Challenge

Solution

Deliverables

The luxury brand, for BCBGMAXAZRIA's high-fashion counterpart Hervé Léger needed to uphold the high standard of It's global campaigns across e-commerce and print media.

Seasonal print & digital lookbooks

Printed Mailers and runway cards

E-commerce website graphics

Impact

Delivered seasonal visual content that balanced the luxury brand with compelling digital storytelling designed to resonate across various consumer touchpoints. The result was a harmonized visual experience across digital and print platforms that reinforced brand identity and elevated customer connection.

Campaigns featuring these assets supported seasonal launches and garnered media visibility across top fashion platforms. Our work helped ensure brand cohesion across channels during key promotional periods.

Metrics & Results

23% increase in CTR on seasonal email campaigns (YoY)

17% increase in conversion rates during campaign launches

Improved time-on-site by 18% through more engaging e-commerce visuals and editorial content

Featured in top-tier fashion publications including Vogue, InStyle, Harper’s Bazaar, Elle, and Vanity Fair

DIGITAL &
PRINT MEDIA

Work on seasonal advertising campaigns for Hervé Léger, including both print and digital lookbook layouts that showcased new collections of couture. These lookbooks were distributed to wholesale partners and used in direct-to-consumer marketing to highlight key runway and ready-to-wear pieces. Additionally, I designed and implemented email marketing campaigns (e-blasts) to promote seasonal drops, exclusive offers, and editorial features, ensuring each communication maintained the brand’s iconic identity while increasing user engagement and click-through rates. On the digital front, I produced front-end design assets for www.herveleger.com, including homepage layouts, category banners, and promotional graphics tailored to drive conversion while delivering a seamless and aspirational shopping experience. All digital content aligned with brand guidelines, optimized for both desktop and mobile platforms, and supported the brand’s legacy of sophistication, structure, and sensuality.

Beyond digital channels, Hervé Léger has been prominently featured in top-tier fashion publications, including Vogue, InStyle, Harper’s Bazaar, Elle, and Vanity Fair. These placements have included full-page advertisements, editorial spreads, and seasonal collection previews that showcase the brand’s evolution from classic eveningwear to a more expansive offering that includes off-the-rack fashion and accessories.