BCBGMAXAZRIA
In 1989, fashion designer Max Azria launched BCBG Max Azria, named after the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude." His line of women's clothing chains features designer collections ranging from chic workwear to evening gowns.
Industry
Fashion
Service
Digital Media
Print Media
Challenge
As a luxury fashion brand, BCBGMAXAZRIA needed to uphold the high standard of its global campaigns across e-commerce and print media.
Solution
Delivered seasonal visual content that balanced the luxury brand with compelling digital storytelling designed to resonate across various consumer touchpoints. The result was a harmonized visual experience across digital and print platforms that reinforced brand identity and elevated customer connection.
Deliverables
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Seasonal print & digital lookbooks
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Printed Mailers and runway cards
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E-commerce website graphics
Impact
Campaigns featuring our assets supported seasonal launches and garnered media visibility across top fashion platforms. Our work helped ensure brand cohesion across channels during key promotional periods.
Metrics & Results
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Digital sales rose by 18% during campaign launches supported by lookbook + email assets
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15% increase in email open rates, compared to previous season’s designs
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Website bounce rate dropped by 12%, following refreshed homepage and product banners
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Social media follower growth +10% during campaign rollouts aligned with seasonal product lines
DIGITAL &
PRINT MEDIA
Designed and executed a variety of creative assets for seasonal advertising campaigns at BCBGMAXAZRIA, supporting brand storytelling across both print and digital platforms. This included layouts for seasonal lookbooks and print pieces used for retail and wholesale, ensuring visual consistency and aspirational styling that aligned with the brand’s fashion-forward identity. Additionally, I handled email marketing materials that reflected current collections and promotional initiatives, maintaining high aesthetic standards while driving conversion. On the digital side, I contributed front-end designs for the e-commerce site (www.bcbgmaxazria.com), including homepage layouts, collection pages, and promotional banners. All creative was optimized for user experience and brand cohesion, with an emphasis on clean typography, strong visual hierarchy, and elegant styling to elevate the online shopping experience and reinforce BCBG’s position as a leader in contemporary women’s fashion.
BCBG clothing has been featured in major fashion publications such as Vogue, InStyle, and Vanity Fair, as well as online sites such as Style.com and iFashion Network. Campaigns regularly feature notable models, including Eva Herzigova, Jessica Stam, and Karen Elson. Photographers include Patrick Demarchelier, Paolo Roversi, David Sims, and Meredith Bruner.
