MANDUKA
Industry
Recreational Goods
Manduka was founded in 1997 and has earned a reputation as the world’s most respected yoga brand. Renowned for the iconic PRO Mat, they produce high-performance yoga mats, towels, bags, props, and apparel.
Verticals
LOHAS & Wellness
Manufacturing
Service
Digital Media
Print Media
Packaging
Displays & Renderings
Photo Shoot Production
Challenge
Manduka, a leader in eco-conscious yoga gear, needed a creative partner to extend its growing line of products across multiple media touchpoints while maintaining its minimalist brand language.
Deliverables
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Digital assets (website, e-blasts, campaign banners)
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Packaging designs and redesigns(Unfold strap, eQua towel, apparel)
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Catalog art direction and photo shoot production.
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Retail and tradeshow environmental graphics
Solution
Provided end-to-end support—from digital marketing and packaging to catalog design and event graphics—ensuring alignment across product lines and seasonal campaigns.
The design work supported Manduka’s expansion into apparel and new retail partnerships, including REI and Core Power Yoga. The refreshed packaging and print pieces contributed to stronger sell-through and improved visual consistency.
Impact
Metrics & Results
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E-commerce sales rose by 20% YoY during seasonal campaign periods with updated design assets
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New packaging led to a 15% drop in customer service inquiries (due to improved readability and labeling clarity)
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+35% increase in product feature visibility at retail locations including REI and CorePower Yoga
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Email campaign CTR improved by 22%, attributed to better design clarity and call-to-action hierarchy
DIGITAL MEDIA
To support Manduka’s digital presence and drive e-commerce engagement, I led the creation of front-end design assets optimized for both desktop and mobile platforms. These included product landing pages, homepage banners, promotional tiles, and UI enhancements that effectively showcased the brand’s core offerings—premium yoga mats, high-performance accessories, and their expanding athleisure apparel line. In addition to evergreen content, I developed a comprehensive suite of seasonal campaign assets, including e-vites, animated banners, and digital promotions tailored for key retail moments such as such as Black Friday, Cyber Monday, and holiday gift guides. Each campaign was crafted to maintain Manduka’s elevated, minimalist aesthetic while adapting messaging to performance-driven objectives. To enrich content strategy and maintain brand authenticity, I collaborated on studio photo shoots, helping to guide art direction, styling, and post-production for assets used across email marketing, social media, and e-commerce. These content-rich visuals played a key role in increasing customer engagement, driving click-through rates, and elevating the overall online brand experience.
PRINT AND PACKAGING
Manduka’s commitment to eco-conscious design and functional style was central to each packaging and print piece developed. Some key examples below include the complete redesign of the Unfold yoga strap packaging, which emphasized both product visibility and sustainable materials, enhancing shelf appeal while staying true to the brand’s minimalist ethos. The “Made for Yoga” postcards were crafted as part of a broader campaign to introduce Manduka’s athlisure line, serving dual purposes: high-quality printed inserts for packaging and versatile assets adapted for digital e-blasts and email marketing. A standout collaboration involved the Spring/Summer 2017 Hardgoods catalog, where creative direction was applied across layout design, typography, and image selection. This included co-producing a studio photo shoot to capture elevated product imagery, ensuring that both function and aesthetics were front and center in promoting Manduka’s seasonal product line to retailers and consumers alike.
In addition to yoga mats and accessories, Manduka launched the 'Made for Yoga' apparel line with 40 unique styles and multiple drop shipments throughout the year. The women's collection featured performance and lifestyle apparel, including pants, bras, camisoles, and après-yoga pieces designed for comfort and support during yoga. Inspired by natural hues from spring deserts to summer oceans, the styles are modern and minimalist. Manduka's men's collection combines vintage athletic design with surf-inspired comfort. The range includes tees, shorts, tanks, pants, and hoodies, all designed for yoga performance and streetwear appeal, with colors that evoke sun-faded summer favorites.
Challenge
Realm Skincare, a medical-grade product line, needed a full brand development strategy to communicate its science-backed ingredients and broad safety appeal, including for pregnant women and children.
Industry
Beauty
Service
Branding
Art Direction
Packaging
Digital Media
Solution
I built this brand out, starting with the name exploration and extending to a refined visual system that communicates renewal, trust, and clinical integrity. The logo featured gradient tones symbolizing skin transformation, with a modern crown to convey empowerment.
Deliverables
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Brand strategy, positioning & naming
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Logo design & identity system
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Packaging & label design
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Promotional merchandise
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Digital content for web & social
RETAIL RENDERINGS
As part of Manduka’s broader retail and experiential marketing strategy, we developed a series of detailed 3D renderings and environmental graphics to support in-studio and in-store product visibility. This included the design of a custom mat and towel display built to showcase Manduka’s full product offering—Yogitoes, eQua towels, eKO, and PRO mats—within CorePower Yoga studios nationwide. The display balanced durability with a clean, modern aesthetic, allowing for intuitive customer interaction while maintaining Manduka’s premium, eco-conscious brand identity. For trade show visibility, I created comprehensive renderings of Manduka’s booth at the 2016 Toronto Yoga Conference, featuring both bird’s-eye and angled perspectives to highlight layout, product placement, and brand storytelling. The booth was designed to be modular, allowing for efficient setup and transport, while visually anchoring the brand within a competitive event space. Additionally, I crafted an indoor retail display for REI, translating Manduka’s brand essence into a high-traffic retail environment. The design focused on optimizing space for product education, incorporating signage, texture, and natural materials to reflect the yoga lifestyle and reinforce the brand’s commitment to sustainability.
